ServiceNow and the National Hockey League announce multiyear North American partnership

The NHL will harness the power of the Now Platform to enhance its game day operations, streamline employee productivity, and support new connected fan experiences

LAS VEGAS and NEW YORK — May 17, 2023 — Knowledge 2023 — ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone and the National Hockey League today announced a multiyear North American partnership. As an Official NHL Partner, ServiceNow will enhance game day operations, streamline employee productivity, and support new connected fan experiences. 

“ServiceNow helps fundamentally change the way organizations operate—including one of the largest, most successful sports leagues in the world,” said Bill McDermott, chairman and chief executive officer at ServiceNow. “Under Commissioner Bettman, the NHL has embraced this potential wholeheartedly. Our collaboration marks the most in‑depth transformation of a sports league through ServiceNow to‑date—and it’s only just beginning. We’re looking forward to helping the NHL take the next step toward improving workflow processes.”

“As we grow our technology and innovation efforts to further enhance our game and our game experience, we’re thrilled to partner with ServiceNow,” said NHL Commissioner Gary Bettman. “This partnership will enable us to improve the NHL’s digital workflow efforts so we can optimize game‑day operations in every arena and continue engaging our fans in new and innovative ways. The Now Platform will, with great efficiency, streamline productivity and support new, connected fan experiences.”

ServiceNow is helping to digitally transform the NHL across three focus areas:

  • Transforming game day operations: The NHL will bring operations for all of its games across all 32 arenas in North America onto the Now Platform to improve efficiency and streamline the process of managing resources. Using ServiceNow’s Technology Workflows solutions, most digital tasks, including personnel scheduling, status reports, infrastructure issue management, hardware management, and asset management will now be centralized onto a single platform to reduce complexity. Every NHL game will leverage the Now platform through the use of ServiceNow’s mobile application, a custom portal, and dashboards, to manage and provide visibility for game day technical setup and operations.
  • Streamlining NHL employee productivity: Through ServiceNow’s employee experience, IT Service Management and low‑code solutions, employees can access a single, simple system of engagement to handle critical back‑office tasks, including onboarding, training, requesting IT and HR resources, facility management, visitor management, and benefits. League employees will be able to create custom applications to automate day‑to‑day activities, and by simplifying common processes through the Now Platform, the NHL will free up time for employees to improve workflow productivity.
  • Supporting a connected fan experience: ServiceNow will work with other members of the NHL’s partner ecosystem to connect the League’s various digital workflows onto one cohesive platform. By ensuring a more reliable and productive workflow, ServiceNow will help enable the NHL and its digital partners to provide a better‑connected fan experience. 


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